DC Metro Campaign Design

A concept campaign design for The DC Metro system. The campaign is based off the current metro's slogan "Lets Take This Trip Together." The campaign focuses on capturing the look and feel of the metropolitan area in a new and unique way. The geometric illustration style unifies the campaign with a sleek aesthetic.

Client
Washington DC Metro
Date
January 10, 2019
Based In
District of Columbia
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The Reasoning

The overall challenge I gave myself for this project was to design something that revitalizes the look of the DC Metro. After much use of the metro in the DC area, I found myself growing tired of the illustrations on the SmartTrip cards and the overall advertisements used in the metro system. Theres so much design untapped potential in the DC transit system and I challenged myself to tap into it and create a new look for the system.